A landmark 38-unit development in Park Royal, Kensal View redefined apartment living in the area. Haus was appointed to lead the sales strategy - driving demand, maximising pricing, and delivering a complete sell-out.

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Kensal View – a 38-unit landmark by Yellow Brick Estates – launched with multiple agents on board, including Foxtons, Hamptons, Martyn Gerrard and Dexters. Against our advice, it was a crowded field. But results speak louder than opinions. Haus led the way on pricing, marketing and messaging – ultimately selling over 70% of all units, outperforming every other agent and driving the development to a full sell-out.

GDV
£16,000,000
Price Point
Starting from £350,000
Units
38 Apartments
Role
Multi Agentcy
Developer
Yellow Brick
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What we did

Haus took charge of the campaign, setting the tone for how Kensal View should be positioned and sold. We refined the pricing strategy, created sharper messaging, and focused on genuine buyer engagement – not just enquiries. With our unique business model, haus handled viewings seven days a week, ensuring no lead went cold. While other agents relied on portals, we built relationships, matched buyers, and kept momentum high. The result: Haus sold over 70% of all apartments – more than Foxtons, Hamptons, Martyn Gerrard and Dexters combined.

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What happened next

The Results

70%

Sold by Haus - Over all competition

38

Apartments reserved prior to public launch

4

Rival agents

100+

Viewings conducted

The team behind
the development.

Jamie Lester
Jamie Lester
Founder, Partner
Jamie Lester is the Founder and Head of Sales at Haus Properties, a new-homes agency built exclusively for the modern new-build market. With over two ...
Nina Wright
Nina Wright
Partner
Nina Wright is the first Partner at Haus Properties and a standout force in new-homes sales. With deep experience across London and the Home Counties,...
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