SIXTEEN, Clapham - Seven beautifully crafted apartments just moments from Clapham Common. Appointed off the back of our success at Kempton Mews and The London Mews, Haus was trusted to deliver another sell-out.
With only seven apartments and a limited marketing budget, every penny had to count. Rather than outsource, we produced everything internally – branding, brochure, CGI direction, copywriting, photography, and campaign management – ensuring consistency and control from day one. The developer is a firm believer in social media marketing, investing £3,000 per month to target local and lifestyle-driven buyers. That strategy delivered an outstanding ROI of just 0.09% of GDV, proof that smart digital marketing doesn’t need a big spend to get big results.
Haus led the entire sales and marketing campaign for SIXTEEN – from branding and creative to digital strategy and buyer engagement. Our in-haus social media campaign delivered consistent, high-quality leads and an impressive ROI of just 0.09% of GDV. Midway through the campaign, the developer faced pressure from the bank to introduce another agent, James Pendleton. Despite the split instruction, Haus continued to dominate sales activity, selling every apartment but one.
The Results
95%
0.09%
1
We set ambitious targets which were met. Jamie and his team put together an impressive sales and marketing strategy and we are pleased that it has proven fruitful. We knew that social media was important in the marketing mix, but it’s surprising just how many buyers have come via this medium, and it’s thanks to Jamie’s approach.
The team behind
the development.
Jamie Lester
Nina Wright
Ready to
Launch?—
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