The Bagel Factory
168 Industrial, warehouse style apartments located in the heart of Hackney Wick
1, 2 & 3 Beds
1-2 Baths
£399,950 - £699,950
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Aitch Group needed a full sales and marketing strategy. The brief from Henry Smith was to get them sold, as the best possible price as quick as possible. From planning permission to giving over keys, Haus was responsible for the full end to end sales and marketing strategy, with everything done in-haus.
Bagel Factory was a full spectrum brief: from product definition to pricing, branding, marketing, marketing suite, sales and execution.
GDV
£100,000,000
Price Point
Starting from £399,950
Units
168 Private apartments
Role
Sales & Marketing Agent
Developer
Aitch Group
What we did
Layout optimisation
Specification development
Naming & Branding
Brand development
Target audience
Marketing suite design
Sales Strategy
Marketing suite staff recruitment
Sales training
Sales progression
What happened next
The Results
£100,000,000
Total gross development value (GDV) achieved
0.9%
Marketing Spend (GDV)
15
Sold on average per month
3:1
Outsold competition
Jamie was instrumental in the success of several projects. Sharing his extensive knowledge with the team led to those developments being one of the fastest selling schemes in London.
Tracy B
Developer
The team behind
the development.
Jamie Lester
Founder, Partner
Jamie Lester is the Founder and Head of Sales at Haus Properties, a new-homes agency built exclusively for the modern new-build market. With over two ...
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