HAUS was appointed to lead a full end-to-end sales and marketing strategy for The London Mews. An award-winning, design-led development of 97 unique homes in the heart of Finchley.

Image for The London Mews, Finchley

The London Mews was a full-spectrum brief: from product definition to pricing, branding, marketing, sales, and execution
HAUS was appointed as the sole agent with a clear directive: sell all units within a year — amidst the uncertainty of lockdowns and a competitive landscape.

GDV
£35,000,000
Price Point
From £400,000
Units
62 Private Apartments
Role
Sole Agency
Developer
Kuropatwa
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What we did

Haus handled every element of The London Mews – from the earliest concept stages through to final sale. We created the development’s identity from scratch, overseeing the name, branding, specification, floor plans, and marketing collateral. Our team wrote the copy, designed the brochure, and developed a full launch and sales strategy tailored to the local buyer demographic. Every visual, every word, every touchpoint came from our in-haus creative team, ensuring absolute consistency and clarity from day one. The result was a seamless campaign and a complete sell-out, setting the benchmark for how Haus delivers end-to-end success for our developer partners.

Image for The London Mews, Finchley
What happened next

The Results

100%

Sold By Haus

62

Private apartments reserved prior to public launch

0.09%

Of GDV = total marketing spend

6

Sold on average per month

The team behind
the development.

Jamie Lester
Jamie Lester
Founder, Partner
Jamie Lester is the Founder and Head of Sales at Haus Properties, a new-homes agency built exclusively for the modern new-build market. With over two ...
Nina Wright
Nina Wright
Partner
Nina Wright is the first Partner at Haus Properties and a standout force in new-homes sales. With deep experience across London and the Home Counties,...
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